- Grupo Diestra -

Grupo Diestra is currently comprised of 17 hotels located throughout the most iconic destinations of Mexico, which are divided under the brands of Emporio Hotels & Resorts, Samba Vallarta by Emporio, Camino Real Airport CDMX, several franchises of Marriott International (JW Marriott, Renaissance, Marriott) and coming soon a Grand Hyatt Cancun.

HISTORY

A PHILOSOPHY BUILD ON HISTORY
If we call our parent’s land our homeland, how do we call the land of our children?

Dissatisfied, rebellious, visionary and hard-working, migrants cast off their attachments to rebuild themselves somewhere else. Like a tree that, transplanted to new soil, able to bear more fruit.

One of the most characteristic features of a migrant is their ability to see beyond the horizon, reaching the signs and calls of their time. It can be said that, more than a place, the vision of the migrant manages to focus on the present, honing in on the needs and opportunities that give the perception of a historical moment that will purport and build tomorrow’s future.

For Diestra's founder, this characteristic is paradoxically clear and meaningful, since Constantino Díaz García, who from a very young age had sight issues which ended up leading to blindness. Today he is remembered and recognized for his great vision.

This Spanish master and farmer knew from a very young age that his homeland, Torre de Babia, wasn’t the right place for him to cultivate his dreams, and imagined that he could find fertile land to grow them in America.

He arrived in Mexico in 1927 without any luggage, just determination and values. Although he arrived gravely ill after his long journey by sea, there was no human power that could convince him to turn back.

His results which exceeded those of the most efficient salesman at the time (in his first job he was a sewing machine salesman), became the foundation of his first company, Casa Díaz, founded in 1930, which today is a reference for the clothing industry in Mexico and Latin America.

He also realized that during and after the war, Americans would travel to Europe and Asia very infrequently. He recognized the opportunity to showcase Mexico as a tourist destination. This is how the idea of building the Emporio Reforma Hotel in Mexico City came about, his first hotel, and one with a fascinating history.

Diestra grew and came to be recognized, not only for the way it grew its own brands, but also because of the way it became an extraordinary operator and developer of one of the most important franchises in the hotel industry. Together with the new generations, an unusual synergy was achieved between Casa Díaz and the hotel business. This allowed Diestra to grow from 345 rooms to over 4,000 in a period of fifteen years (2003 - 2018).

The social and human commitment of the company and its ability to build meaningful relationships not only with its team members, partners and customers, but also with society itself, are grounded on the values that inspired its history, but also on a deep sense of gratitude and love for Mexico, for those who believed in a visionary and life itself.

VALUES

DIGNITY

We respect the value of each
person and seek their happiness.

INTEGRITY

We work ethically. We seek congruence between
our principles and our actions. It is important
for us to know what we are doing,
but specially why are we doing it.

PASSION

We are hardworking people.
We give our hearts out, looking
for excellence every day.

VISION OF
THE FUTURE

We embrace change as part
of our day-to-day reality.
We build dreams that inspire our work.

EFFECTIVE HUMILITY

We are self-critical.
We constantly seek new and
better ways of doing things.
We put reason above
the organizational hierarchy.

CARE

We take care for the environment and
the communities we operate in.

VISION

BE THE MOST IMPORTANT FIVE-STAR FRANCHISEE HOTEL GROUP IN LATIN AMERICA.

ADD VALUE TO OUR BRANDS ON A DAILY BASIS.

DEVELOP AND MAINTAIN OUR OWN UNIQUE HOTELS, LEADERS IN THEIR MARKETS.

MISSION

BUILD DAILY EXPERIENCES THAT ENRICH THE LIVES WE TOUCH
Cynthia

We enrich the lives we touch each day, offering the best service with the best attitude to create the best experience.

JUAN

Together with my team we work to enrich the lives we touch, preparing cocktails with extraordinary flavor, presentation and quality.

Concepción

My colleagues and I put our hearts into the food and beverages outlets every day because we know that details can transform the customer's day.

Michelle

At the front desk we enrich the lives we touch in every check-in, always with a sincere smile and receiving our guests as if they are the most important person in the world.

JUAN

Together with my team we work to enrich the lives we touch, preparing cocktails with extraordinary flavor, presentation and quality.

Concepción

My colleagues and I put our hearts into the food and beverages outlets every day because we know that details can transform the customer's day

Cynthia

We enrich the lives we touch each day, offering the best service with the best attitude to create the best experience.

Michelle

At the front desk we enrich the lives we touch in every check-in, always with a sincere smile and receiving our guests as if they are the most important person in the world.

We understand how crucial it is to establish new and higher standards of cleanliness, hygiene and to implement social distancing. To ensure a clean environment for both our guests and team members, we have partnered with:

PLAY
PLAY

Grupo Diestra is aware of the crucial moment the environment is going through at a global level and of our responsibility as the owner and operator of 16 hotels in the Mexican Republic. Therefore, these are the actions we are taking:

Grupo Diestra is aware of the crucial moment the environment is going through at a global level and of our responsibility as the owner and operator of 16 hotels in the Mexican Republic. Therefore, these are the actions we are taking: We take care for the environment and the communities we operate in.

Grupo Diestra is aware of the crucial moment the environment is going through at a global level and of our responsibility as the owner and operator of 16 hotels in the Mexican Republic. Therefore, these are the actions we are taking:

Hotels & Resorts

CDMX
Emporio Hotel
Mexico City
CDMX
JW Marriott
Santa Fe
CDMX
Marriott
Reforma
CDMX
Camino Real
Airport CDMX
Acapulco
Emporio Hotel
Acapulco
Ixtapa
Emporio Hotel
Ixtapa
Nuevo Vallarta
Samba Vallarta
All Inclusive
Cancun
Emporio Hotel
Cancun
Cancun
Renaissance Cancun
Resort & Marina
Mazatlan
Emporio Hotel
Mazatlan
Veracruz
Emporio Hotel
Veracruz
Zacatecas
Emporio Hotel
Zacatecas
Tijuana
Marriott
Tijuana
Los cabos
JW Marriott
Los Cabos
Aguascalientes
Marriott
Aguascalientes
Villahermosa
Marriott
Villahermosa
Tuxtla
Marriott Tuxtla
Gutierrez
Emporio Hotel Acapulco
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Emporio Hotel Ixtapa
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Emporio Hotel Cancun
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Renaissance Cancun
Resort & Marina
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Emporio Hotel Mexico City
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JW Marriott Santa Fe
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Marriott Reforma
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Camino Real Airport CDMX
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Emporio Hotel Mazatlan
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Samba Vallarta All Inclusive
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Emporio Hotel Veracruz
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Emporio Hotel Zacatecas
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Marriott Tijuana
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JW Los Cabos
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Marriott Tuxtla Gutierrez
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Marriott Aguascalientes
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Marriott Villahermosa
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